The Trade Desk (TTD) is extending its decline today, falling more than 5% and revisiting levels not seen in roughly seven years. Competition from Amazon has plagued its growth relentlessly. The weakness follows a disappointing Q2 report earlier this month: revenue increased just 3% year over year to $715 million, while net income declined from the year-ago period. Wall Street has also responded with several downgrades and price-target cuts, keeping pressure on the shares.

Technically, the chart remains decidedly bearish. TTD is trading below its 8-, 21-, 55- and 233-day moving averages, with the shorter averages continuing to point lower. The PPO remains deeply below zero and bearish, while -DI at 38.68 is more than double +DI at 18.72. ADX has begun rising from very low levels, suggesting the current downward move may be gaining trend strength rather than simply drifting lower.

TTD is now testing the $13–$14 area following last week’s sharp earnings-driven selloff. With momentum and relative strength both deteriorating, traders may want to watch for continued weakness if this area fails to hold. A meaningful reversal would require TTD to first reclaim the declining 8-day EMA near $14.60 and begin showing evidence that sellers are finally losing control.

Wishing you the best,

Wendy

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