by Ian Cooper

One of the best ways to spot opportunity is by paying attention to insider activity.

After all, it is the insiders who know they’re company the best – and if they’re buying, pay close attention.  Oftentimes, there’s a good reason for their buying spree.

Here are three you may want to keep an eye on now.

SoFi Technologies

Just weeks ago, insiders were buying SoFi Technologies (SOFI) after a post-earnings dip. Rob Lavet, general counsel, bought 5,000 shares for about around $21.04 each. Eric Schuppenhauer, the head of borrowing, picked up 5,000 shares at $19.93 per share.

Now, after a Muddy Waters short report accused SOFI of being a “financial engineering treadmill,” CEO Anthony Noto bought 28,900 shares for $17.32 a share. As noted by SOFI:

“The claims made in the Muddy Waters report demonstrate a fundamental lack of understanding of our financial statements and business. We intend to explore potential legal action against Muddy Waters for the factually inaccurate and misleading report they shared about our business today. Muddy Waters is known for producing reports designed to erode shareholder value solely to allow short sellers to profit from a declined stock price. In fact, their report discloses their intent to begin covering a substantial majority, possibly all, of their short positions immediately upon publication, and therefore they stand to profit from their own misleading report. We have reviewed the full report and believe it is designed to deceive investors.”

Shares of SOFI are now oversold at $17.08. From here, we’d like to see the stock retest $26.

CoStar Group (CSGP)

Commercial real estate giant CoStar (CSGP) plunged since peaking at $70 a share. Now at $42, two activist investors, including D.E. Shaw and Third Point want the company to scale back its investments in Homes.com. Plus, it’s seeing healthy insider buying.

As noted by Barron’s, “Both activist firms previously secured board seats and created a capital allocation committee in 2025, but they argue those changes haven’t improved performance. Third Point renewed its campaign in January, with CEO Daniel Loeb calling the board ‘feckless’ and demanding a change in strategy.”

Board director Rachel Glaser just bought 1,000 shares for $44.94 a share for $197,873. President of marketplaces Fred Saint bought 20,000 shares on March 1 at an average price of $45.33 for about $906,600. CEO and Founder Andy Florance also picked up 55,720 shares for $44.52 a share for about $24.8 million.

KKR

Crushed shares of KKR (KKR) are seeing insider support.

In fact, after the stock dropped from about $135 to less than $85, Co-CEOs Joseph Bae and Scott Nuttall purchased a combined $8.8 million worth of KKR stock last week.  “In total, the board members and co-CEOs have purchased more than $46 million worth of shares since Feb. 11,” added Barron’s.

“These purchases reflect our leadership team’s strong confidence in our future performance,” KKR told Barron’s. KKR is just starting to pivot after testing a low of $84.57. From here, we’d like to see it test $100.