About 90 days from now, we’ll be in the middle of the 2025 holiday season.

Yet, retailers are already launching early holiday sales, as millions of people start shopping early ahead of the rush. According to CBS News, about half of Americans plan to start their holiday shopping early. In fact, according to CBS News, “49% of holiday shoppers plan to start buying gifts before Halloween.”

So, what’s the best way to trade the holiday sales kickoff?

Headlines are leading traders to the slaughter. If you want the tools to outsmart the herd and fund your financial goals, click here.

Amazon (AMZN)

In most years, Amazon is a no-brainer stock to buy and hold for the holiday rush. In fact, except for 2022, the e-commerce giant has historically pushed higher heading into the holidays, which we expect to happen again this year. Additionally, according to Salesforce, online spending during the holidays is expected to increase by 2.1% to $288 billion. While that’s slower than the 4% jump we saw last year, it’s still a healthy number. In addition, recent earnings have also been strong. In its second quarter, EPS of $1.68 beat by 35 cents. Revenue of $167.7 billion, up 13.3% year over year, beat by $5.59 billion. 

Sincerely,

Ian Cooper