Buy now, pay later (BNPL) stock, Affirm Holdings (AFRM) is seeing signs of life again.

All after Goldman Sachs initiated coverage of the stock with a buy rating with a price target of $42 a share. “We view AFRM as the leading provider of modern credit solutions for consumers, with a diverse portfolio of products for point of sale financing, and everyday spending,” said the firm, as quoted by Seeking Alpha. 

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“We are particularly impressed with the sophistication of AFRM’s underwriting relative to other fintechs, and the company’s strong track record of achieving well-managed credit outcomes despite growing faster than peers.”

Last trading at $32.87, we’d like to see AFRM closer to $40 short term.

Sincerely,

Ian Cooper