Billions of dollars will be bet on the Super Bowl again this year.

According to the American Gaming Association, $7.61 billion was bet on the Super Bowl in 2021.  In 2022, the AGA estimated that more than $8 billion would be wagered. In 2023, $16 billion was wagered. Now, as we head into the 2024 Super Bowl, even more is expected. Some estimates have the number as high as $20 billion.

“Every year, the Super Bowl serves to highlight the benefits of legal sports betting: bettors are transitioning to the protections of the regulated market, leagues, and sports media are seeing increased engagement, and legal operators are driving needed tax revenue to states across the country,” said AGA President and CEO Bill Miller in a press release. 

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“As interest in legal sports betting continues to expand, the gaming industry remains committed to responsibly delivering world-class entertainment, educating consumers about how to bet responsibly, and combating illegal gambling as we work to build a safe, competitive, and sustainable legal market for all,” he added.

One way to trade the game is with DraftKings (DKNG).DraftKings stock saw a bump ahead of the Super Bowl over the last couple of years. We expect to see another one heading into the 2024 game. In 2023, for example, DKNG ran from about $14 in late January to about $19 by the end of February – before running to about $33.


Ian Cooper