Take-Two Interactive (NASDAQ: TTWO) is surging as investors increasingly bet on the massive revenue potential of Grand Theft Auto VI (GTA 6). 

With GTA V having sold roughly 230 million copies worldwide and GTA Online becoming a powerful recurring-revenue engine, Wall Street sees GTA VI as more than another blockbuster video game release. Analysts are now raising their expectations for Take-Two’s revenue, GTA 6 Online bookings and long-term growth, with price targets reaching as high as $368 per share.

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The Biggest Game Release in History

Grand Theft Auto V sold roughly 230 million copies worldwide, making it one of the best-selling games ever released. In its first three days alone, it generated about $1 billion in sales, setting a benchmark for blockbuster entertainment launches. 

  • GTA IV sold about 30 million copies and generated about $1 billion. 
  • GTA III at roughly 14.5 million and generated between $350 million and $500 million.
  • GTA II at about two million units, generating about $25 million to $40 million.
  • GTA I generated about $1 million to $5 million in sales, selling about a million copies.

We should also note that after the release of GTA V, it evolved into a monetization engine through GTA Online. The online component introduced a persistent, evolving multiplayer world that continues to generate substantial recurring spending more than a decade later.

That track record is why investors are treating GTA VI not as a typical game release, but as a potential global entertainment event.

By the time of GTA VI’s release in November, it’s expected to sell 46 million copies in the first day of release, as noted by analysts at Piper Sandler. 

“Investment bank Piper Sandler recently estimated that GTA 6 could sell more than 46 million copies on its first day of release. If accurate, those sales could generate roughly $3 billion in launch-day revenue, making it the largest entertainment launch of all time and comfortably surpassing the records previously set by GTA V,” according to RockStarIntel.com, a fan-run site covering video games created by Rockstar Games, which is a wholly-owned publishing label and subsidiary of Take-Two Interactive.

Sincerely,

Ian Cooper