May 19th, 2022

Dear Reader,

Yesterday, we looked at a Daily Price Chart of Exxon Mobil Corp. noting that the stock’s OBV line is sloping up validating the stock’s bullish trend.

For today’s Trade of the Day e-letter we will be looking at a daily price chart for Nike, Inc. stock symbol: NKE.

Before breaking down NKE’s daily chart let’s first review what products and services the company offers.

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, and accessories worldwide. The company offers NIKE brand products in six categories, including running, NIKE basketball, the Jordan brand, football, training, and sportswear. It also markets products designed for kids, as well as for other athletic and recreational uses, such as American football, baseball, cricket, golf, lacrosse, skateboarding, tennis, volleyball, walking, wrestling, and other outdoor activities. 

Now, let’s begin to break down the Daily Price chart for NKE stock.

Below is a Daily Price chart with the 50-Day EMA and 100-Day EMA for NKE.

50-Day EMA and 100-Day EMA ’Buy’ Signal

The 50-Day Exponential Moving Average (EMA) and 100-Day EMA are moving average indicator lines that can provide buy and sell signals when used together. When the shorter-term 50-Day EMA crosses above or below the longer-term 100-Day EMA, this provides either a buy or sell signal depending on which direction the stock price is moving.

  • 50-Day EMA line Above 100-Day EMA = Price Uptrend = Buy signal
  • 50 Day EMA line Below 100-Day EMA = Price Downtrend = Sell signal

When the 50-Day EMA (blue line) crosses above the 100-Day EMA (red line) this indicates that the stock’s buying pressure has begun to outweigh the selling pressure signaling a ’buy’ signal. When the 50-Day EMA crosses below the 100-Day EMA this indicates that the selling pressure has begun to outweigh the buying pressure signaling a ’sell’ signal.

Sell NKE Stock

As the chart shows, on January 20th, the NKE 50-Day EMA, crossed below the 100-Day EMA.

This crossover indicated the selling pressure for NKE stock exceeded the buying pressure. For this kind of crossover to occur, a stock has to be in a strong bearish downtrend.

Now, as you can see, the 50-Day EMA is still below the 100-Day EMA meaning the ’sell’ signal is still in play.

As long as the 50-Day EMA remains below the 100-Day EMA, the stock is more likely to keep trading at new lows and bearish positions should be initiated.

Our initial price target for NKE stock is 102.00 per share.

82.7% Profit Potential for NKE Option

Now, since NKE’s 50-Day EMA is trading below the 100-Day EMA this means the stock’s bearish decline will likely continue. Let’s use the Hughes Optioneering calculator to look at the potential returns for a NKE put option purchase.

The Put Option Calculator will calculate the profit/loss potential for a put option trade based on the price change of the underlying stock/ETF at option expiration in this example from a flat NKE price to a 12.5% increase.

The Optioneering Team uses the 1% Rule to select an option strike price with a higher percentage of winning trades. In the following NKE option example, we used the 1% Rule to select the NKE option strike price but out of fairness to our paid option service subscribers we don’t list the strike price used in the profit/loss calculation.

Trade with Higher Accuracy

When you use the 1% Rule to select a NKE in-the-money option strike price, NKE stock only has to decrease 1% for the option to breakeven and start profiting! Remember, if you purchase an at-the-money or out-of-the-money put option and the underlying stock closes flat at option expiration it will result in a 100% loss for your option trade! In this example, if NKE stock is flat at 109.37 at option expiration, it will only result in a 5.8% loss for the NKE option compared to a 100% loss for an at-the-money or out-of-the-money put option.

Using the 1% Rule to select an option strike price can result in a higher percentage of winning trades compared to at-the-money or out-of-the-money put options. This higher accuracy can give you the discipline needed to become a successful option trader and can help avoid 100% losses when trading options.

The goal of this example is to demonstrate the powerful profit potential available from trading options compared to stocks.

The prices and returns represented below were calculated based on the current stock and option pricing for NKE on 5/18/2022 before commissions.

When you purchase a put option, there is no limit on the profit potential of the put if the underlying stock continues to move down in price.

For this specific put option, the calculator analysis below reveals if NKE stock decreases 5.0% at option expiration to 103.90 (circled), the put option would make 38.4% before commission.

If NKE stock decreases 10.0% at option expiration to 98.43 (circled), the put option would make 82.7% before commission and greatly outperform the stock return.

The leverage provided by put options allows you to maximize potential returns on bearish stocks.

The Hughes Optioneering Team is here to help you identify winning trades just like this one.

Interested in accessing the Optioneering Calculators? Join one of Chuck’s Trading Services for unlimited access! The Optioneering Team has option calculators for six different option strategies that allow you to calculate the profit potential for an option trade before you take the trade.

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As a Trade of the Day subscriber, Chuck is offering you a special discount on his Weekly Option Alert Trading Service.

Just call Brad at 1-866-661-5664 or 1-310-647-5664 to join and use the code “Optioneering VIP” to receive special pricing!

You can also CLICK HERE to schedule a call! 

Wishing You the Best in Investing Success,

Chuck Hughes

Editor, Trade of the Day

Have any questions? Email us at dailytrade@chuckstod.com

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