With 52-week lows, we’re often told:
- “Never buy a stock hitting a 52-week low…”
- “Stocks in downtrends tend to stay in downtrends…”
- “It’s too risky… It’s not safe…”
- “Any stock hitting a 52-week low will always be weak…”
- Or, “nothing is more destructive to amateur investors than thinking that a stock trading near a 52-week low is a good buy…”
But that’s not true.
Often, 52-week lows – especially in well-known stocks – are buy opportunities.
Look at Adobe (ADBE).


At $430, ABDE hasn’t been this cheap since May 2023. It’s also wildly oversold on RSI, MACD and Williams’ %R and is just starting to pivot higher. It also appears to have priced in a great deal of negativity.
Plus, analysts at Wolfe Research just raised their price target on ADSK by $35 a share. Stifel raised its target by $20. And Piper Sandler just upgraded the ADSK stock to an overweight rating, noting, “Entering 2025, we see a cleaner path for outperformance in shares, less reliant on better revenue growth via cyclical recovery and instead ADSK-specific margin initiatives.”
Sincerely,
Ian Cooper
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