Buy now, pay later (BNPL) stocks, like Affirm (AFRM) could see higher highs. That’s because a majority of holiday sales are being driven by BNPL. All with many consumers asking, “Why pay now for what can be paid for later in installments?”

In fact, as noted by Fox Business, “According to Adobe, the flexible spending option is expected to see an all-time high on Monday, accounting for $782 million in online spending. That is up 18.8% from the same period a year ago.”

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That would help explain why AFRM rallied from about $17 to $29.37 so far this holiday season – with even more upside likely.

Helping, Bank of America just raised its price target on AFRM to $27 from $25. Mizuho also raised its price target to $30 from $24, noting the company “currently enjoys a small penetration of a massive total addressable market, rapid product innovation and adoption like the Affirm Card and transactional accounts, and a clear plan to more than doubling gross merchandise volume over the medium-term,” as reported by


Ian Cooper