Wednesday, September 29th, 2021

Happy Wonderful Wednesday!

Last week, the market had a huge drop on Monday and then modestly down on Tuesday. Wednesday through Friday worked toward recovering and only made it about halfway.  Today, Monday, was mixed. The Dow was up and Nasdaq way down.  Of course, it will take more than one mixed day to figure out the overall trend direction.  We will continue to watch how the week plays out.

To review past equity candidates, scroll down.

For today’s Trade of the Day, we will be looking at McDonald’s Corporation, symbol (MCD). Before analyzing MCD’s chart, let’s take a closer look at the stock and its services.

McDonald’s Corporation operates and franchises McDonald’s restaurants in the United States and internationally. Its restaurants offer various food products and beverages, as well as breakfast menu. As of December 31, 2020, the company operated 39,198 restaurants.

McDonald’s Corporation was founded in 1940 and is based in Chicago, Illinois.

I looked through a lot of charts over the weekend. I zeroed in on MCD on Monday­­­­­­ because it looks ready to head higher.   It is a widely traded stock with lots of volume.

On the ADX indicator below the chart, notice how the green +DI line is on top of the -DI line and the ADX.  The red -DI line is heading down. These are all signals of building bullish strength with the thought that price may continue to rise.

For those who want more info on ADX, I give more details in the section below, or scroll down to the trade info.

Average Directional Index (ADX) Points to Direction and Strength

ADX is an easy indicator to interpret.  The +DI line (green) is bullish and when it is on top, it suggests price is going to head up.  When the -DI line (red) is on top, it suggests price is going to drop.

The black line is the strength line and when it heads up, it is telling you strength is moving into the DI line that is on top and in control.  When the ADX line has been heading down, the DI line on top has been weakening and is ready for a change.

When the DI lines swap places and cross up and the ADX heads up, it suggests strength is moving into the new DI direction. 

ADX signal = Profit Payout

Each candle on the chart represents price movement of a week.  As the + DI heads up and moves further above the black line and both rise above the red line, it suggests there is bullish strength that could continue to grow, especially once the black line starts to turn up.   If price continues to move up, the ADX line (black) will continue to turn to head up to imply that strength will continue to support the trade.  As long as the ADX is heading up, it means it is supporting the bullish- up direction.  The opposite is true if the -DI line heads up to cross the +DI line – this suggests bearish strength and a drop in price. If the ADX line heads up while the green +DI is on top, is it saying strength is building into the upward direction.

I am looking at its chart and possible trade on Monday, but the pattern looks as if it will continue and the +DI may continue heading up if price keeps rising.  You don’t want to consider entry if the current candle doesn’t stay above 247 or if the +DI line were to turn back up.   

If you are interested in learning more about the ADX strength line, I’d like to suggest you consider getting Inevitable Trend Moves. This book covers in detail how to trade the ADX to jump in during a confirmed strength stage that is as clear as looking at a picture with arrows pointing out direction.

MCD Potential Trade

Please note and remember that I am typing this on Monday, two days before you receive it and the information, I am sharing could change over those two days and is intended to share the opportunities that options offer us.

McDonald’s (MCD) last week was up, suggesting it may continue its upward bias. It appears to be ready to head higher and have the ADX turn up further, if this continues, the pattern should remain intact as price keeps rising.  Notice the +DI is heading up and is above the -DI line on the chart above. We want the D+I to stay above the -DI (red line below green) to consider a trade. 

Price is likely to rise further and move above 247 entry. Its first target is 250 as the +DI (green line) stays above and the ADX (black line) turns up. Its current uptrend should remain intact, and price should continue to rise, perhaps even as high as 252.50. We will keep an eye on MCD over the next couple weeks.

I am looking at charts on Monday, so prices are apt to change a little by Wednesday.  Be sure the green +DI line continues to rise and goes further above the red -DI line and price stays above 247 before entry.

The short-term price target for MCD is $252.50, and then perhaps higher.

To buy shares MCD today, price would be approximately 247. It would be silly to buy shares if you expect price to drop.  You’d wait until it hit a bottom and started to rise again.

This said, option trading offers the potential of a smaller initial investment and higher percentage gain even when price is expected to rise.   Let’s take a look.

If you bought one Call option contract covering 100 shares of MCD’s stock with an Oct 15th expiration date (Oct 21) for the $252.50 strike and premium would be approximately $1.49 today or a total of $149 per contract.  If price increased the expected $5.50 to $252.50 target over the next few weeks, the premium might increase approximately $3 to $4.49 per share or $300 on your 100-share contract. This is a gain of $300 on your $149 investment or a 200% gain over a few weeks.

Remember you can close an option trade anywhere along the line before expiration to take gains or stop a loss.

The example of making money when price drops rather than holding losing shares of stock.  Big difference.

Options can offer a win, win, win trade opportunity. They often offer a smaller overall investment, covering more shares of stock and potentially offer greater profits.

If you are having any kind of trouble taking advantage of these trades, I don’t want you to miss out. I have put together programs that help traders just like you access the potential profits that options provide. I write like we are having a conversation, so the information is easy to understand and apply. Be sure to check out the programs shared in this email and we will make it easy for you to get your share.

I love to trade, and I love to teach.  It is my thing.

Yours for a prosperous future,

Wendy Kirkland

PS-I have created this daily letter to help you see the great potential you can realize by trading options. Being able to recognize these set ups are a key first step in generating wealth with options. Once you are in a trade, there is a huge range of tools that can be used to manage the many possibilities that can present themselves. If you are interested in learning how to apply these tools and increase the potential of each trade, click here to learn more.

Review of Past Candidates:

Two weeks ago, we discussed COP and an Oct 1st (Oct wk 1) expiration, a 60 strike and a premium of .75.   Premium went as high as 5.85 today as I check, price rising to 66.25.  Premium has had a 504% gain.   That is an amazing profit.

Last week, we looked at AAPL with an October 8th expiration (Oct wk 2), a 137 strike and a premium of 1.47.  This was a Put trade and price dropped as low as 141.47 on Tuesday before the newsletter went out.  Premium went as high as 2.40 on Tuesday.  Price then rose on into Friday to close the week at 144.16.  Premium today is .38 and though price is down a little as this week starts, it will have to drop a lot in a hurry or time decay will continue to decrease its premium.