If you see an insider picking up a good amount of stock, dig into it.

After all, it’s the insiders who know their company the best. And if they’re putting their money where their mouth is, look into it.

VFC Corp. (VFC), the parent company of North Face, just saw Chair Richard Carucci pick up 15,000 shares for about $250,500 on August 22. The last time he bought shares, he picked up 25,000 shares in June at an average price of $13.78 each for about $345,000.

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CEO Bracken Darrell has also been making big bets on the stock, buying $1 million worth of buys in February and in June.

Even better, the 1.91% yielding company is paying a nine-cent dividend on September 18 to shareholders of record as of September 10.

Sincerely,

Ian Cooper